Long Reach For Outreach

The Difference Between Outreach and Marketing

Outreach and marketing may seem quite similar on the surface, but there are several key differences between the two. Both use the basic same methods of spreading the word, such as social networks, email, word of mouth, and online advertisements. The difference lies in the purpose of using these methods.

Outreach is generally done with a cause in mind. Typically an outreach campaign is run by churches and other similar non-profit organizations. The goal of an outreach campaign varies by the group conducting it. A church can use outreach as a method to get new members to attend. Political candidates can use outreach to spread their message to as many people as possible, and gain following. Non-profit organizations can use outreach to gain new volunteers. The similar thread that all of these entities have in common is that they are not using outreach as a way to sell a product or service.

Outreach can be accomplished in a variety of ways. Social networking is one fast way to spread a message. Since outreach often involves a worthy cause, it easily goes viral. Outreach messages are also easy to spread by word of mouth and email. Outreach causes often elicit emotion, and pull people in. Many consider outreach easier than marketing because of these facts.

Unlike outreach, marketing is done with the soul purpose of making a profit from selling a product or service. Marketing can take many forms, but is especially prevalent on social networks, and via online advertisements. Marketing can also be done by using email lists to send messages to potential customers. Word of mouth is another possibility. If someone purchases a product or service and is pleased with it, chances are they will tell their friends and family members about it. Word of mouth is one of the best forms of free marketing in existence.

Marketing is more difficult than outreach. Often marketing messages fall upon deaf ears if delivered to the wrong group of people. Marketing offerings are most successful when presented to targeted groups of people. Groups that have already shown an interest in the type of products or services that you offer is where marketing efforts should be focused. Emails sent to targeted lists are particularly effective, and should be definitely be used if you have a product or service that you wish to market.

Marketing messages can go viral, but it does not happen as often as in outreach. In order for a marketing message to be spread, it should be completely unique, and present something that people would like to share with others. Typical sales pitches on the social networks do not perform very well. Keep this in mind when trying to spread your sales message via the social networks.

While the methods used in both outreach and marketing are often identical, the meaning behind those messages are completely different. If you want to promote anything on the internet, you should determine whether it is marketing or outreach before proceeding. This will allow for the best results.